Press Release

April 23, 2023

Contact: Stephen Huvane/Simon Halls - Slate PR

Natera Oncology is pleased to announce that it has secured a celebrity endorsement agreement with renowned Oncology-overview blogger Nat Rosen (aka: The Canswer Man).

Combining Mr. Rosen's professional background with the power of his personal health journey, he brings a unique perspective to the products and patients connected to Natera - along with a fresh though seasoned face for the brand.

Rarely can the elements of proven knowledge and the universal name recognition of a cyber-wide blogger be parlayed, but at Natera we see the unique opportunity to combine both of these attributes within Mr. Rosen's promotion of our messaging. With the integrity of his professional credentials and the unparalleled POV of his personal life story, Mr. Rosen offers doctors and patients his rare insight into the value of a new treatment option - seldom seen or delivered in competitive products' claims and/or capabilities.

Natera Oncology will soon be rolling out a major omnichannel: digital, broadcast, OOH and print campaign featuring Mr. Rosen and the impressive, efficacious line of Natera treatment options. And further leveraging Mr. Rosen's multifaceted lineage, his involvement as the new Natera spokesperson will be launched in a major national TV “roadblock” blitz during the upcoming NHL Stanley Cup playoff final series.

When reached for a comment, Mr. Rosen added, "Jargon and Natera-centric jingoism aside, I am thrilled to join the Natera team. After years of toiling behind the scenes in the Pharmaceutical advertising and marketing industry, and as a result of a great deal of work and support from more people than I could possibly ever remember to thank in this missive, I have finally achieved a lifelong goal of mine; merging my desire for world media saturation/recognition with my overarching mission to be famous enough to afford to buy total anonymity."  

JK

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